Warner Bros. Discovery (Nasdaq: WBD) today officially kicked off its global centennial campaign, Celebrating Every Story, ahead of the Warner Bros. Studio’s 100th anniversary on April 4, 2023. Over the next 12 months, this milestone birthday will be celebrated across consumer touchpoints with special programming and content, exclusive products and home entertainment releases, a dedicated programming page on HBO Max, omni-channel social media campaigns, live events and screenings, and fan-focused activations around the world.
The official centennial logo and commemorative reel were unveiled today and are available on the Warner Bros. Centennial Celebration website, which will feature the latest centennial news, events and activities. For downloadable assets, click here.
David Zaslav, Chief Executive Officer, Warner Bros. Discovery, said: “The name Warner Bros. is synonymous with entertainment, and we are honored to be celebrating this iconic studio’s centennial and the rich heritage that stretches back to the four brothers who founded it in 1923. Over the past 100 years, Warner Bros. has created some of the most recognizable and beloved films, TV shows and characters ever made, and has been the place for impactful storytelling that both defines and reflects our culture. We are excited about our company’s bright and dynamic future and, as we embark on its second century, to continue to tell the kind of great stories that entertain, inform and inspire audiences around the world.”
Among the ways the Company will celebrate and commemorate Warner Bros.’ 100th anniversary are:
- Programming: Among the centennial programming and content highlights are: A three-part documentary on the history of Warner Bros. from WB Unscripted Television to debut on HBO Max (and select partners in territories where HBO Max isn’t available); programming marathons and special episodes across Warner Bros. Discovery’s 40+ domestic networks and international channels; archival interviews airing on Extra from the series’ 29 seasons of Studio set visits, red carpet premieres and junkets; a year-long focus on classic Warner Bros. films on TCM; partnerships with various community organizations to help recruit and identify filmmakers to be a part of a short-film project paying homage to some of Warner Bros.’ most iconic films; and centennial branding and events connecting fans to the Studio’s TV brands, franchises and characters.
- Warner Bros. Home Entertainment will release a series of celebratory film and TV bundles on digital, Blu-ray and DVD, including four 25-film volumes and a 100-film collection (both featuring souvenir collectibles), complete TV series collections available for the first time, and “Best of” TV compilations from the most beloved WBTV franchises. Throughout the year, Warner Bros. Home Entertainment will also release a dozen remastered titles available for the first time in 4K Ultra-High Definition, with titles ranging from the Superman 5-Film Collection to special 50th Anniversary editions of Enter the Dragon and The Exorcist.
- HBO Max will launch a dedicated programming page in late January with thematic and seasonal programming. HBO Max will mine the unmatched Warner Bros. film and television libraries to present curated collections celebrating holidays and cultural events, including Black History Month, Women’s History Month, AAPI Month and Pride/LGBTQ.