, CA (October 4, 2021)—XUMO, a pioneer in streaming television and media entertainment, today announced the launch of an AVOD industry first with the availability of select premium movies, completely ad-free, and free to watch. Kicking off in October through December 2021, the company will showcase a completely ad-free movie each week across all of its owned and operated properties.
The Ad-Free Movie of the Week is an extension of a successful pilot program XUMO ran last August with XUMO viewers on Xfinity X1 devices. During this pilot, XUMO experimented with offering a differentiated streaming experience to which viewers gravitated. The offering drove increased sessions per user, frequency of use, and ultimately, a more enjoyable streaming experience.
“As an AVOD industry first, we’re excited to bring XUMO’s Ad-Free Movie of the Week to millions of users across all of our XUMO owned and operated properties,” noted Fern Feistel, SVP of content operations and marketing at XUMO. “Not only are we delighting our audience, this is already proven to be a significant driver of retention as we continue to test new experiences.”
For the kick-off in October, XUMO’s Ad-Free Movie of the Week will include the following highly rated, fan favorites, including:
Miss Stevens (Family Comedy) Oct 4-10
Hero (Drama/Romance/Western) Oct 11-17
Marrowbone (Horror) Oct 1-24
We Need to Talk About Kevin (Horror) Oct 25-31