While most awards shows seem to be controlled by faceless elites in smoky rooms there is one show that is for the people and by the people. That would be the People’s Choice Awards.
The globally recognized show is expanding with the announcement of the first-ever “People’s Choice Country Awards” airing in September across NBC and Peacock, live from the world-famous Grand Ole Opry stage in Nashville.
The two-hour telecast will lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments that regularly happen from the iconic venue.
“We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” said Cassandra Tryon, Senior Vice President, Live Events, NBCUniversal Television & Streaming. “Country fans are passionate about their music and there’s no better place to host this event than from country music’s biggest stage.”
The “People’s Choice Country Awards” will recognize the biggest and best country music has to offer chosen entirely by the fans across various categories. Several honorary awards will also be bestowed during the awards ceremony.
The “People’s Choice Country Awards” will extend to social platforms with All-Access Live bringing fans at home behind the scenes as well as interactively connecting country’s most popular stars with their biggest fans.