LOS ANGELES – August 10, 2017 – RCA, the iconic brand and long-time symbol of American ingenuity, announced its new line of smart TVs running the Roku® OS are available today. The RCA Roku TVs are available online and in-store in the U.S. Prices begin at $249.99.
The line includes a 50” HD model (1920 x 1080) for $499 MSRP, 43” HD model (1920 x 1080) for $379.99 MSRP and 32” model (1366 x 768) for $249.99 MSRP.
The new RCA Roku TVs leverage the Roku TV™ platform to provide RCA customers with an easy-to-use smart TV interface, which features favorite streaming channels alongside other entertainment options like cable boxes, gaming consoles, antennas and other devices. In the U.S. customers have quick access to more than 5,000 channels and 500,000 movies and TV episodes as well as fast and easy Roku search, which offers an unbiased look across 300+ streaming channels to find movies and TV shows with results ranked by price.
The new line is on sale at Walmart.com and Amazon.com today. The TVs are also available for purchase in-store at BJ’s and Brand Smart, as well as at ABC Appliances, Bi Mart, Cowboy Maloney, Evine and Shopko.
“By aligning with Roku, we’re offering consumers the affordable innovation they’ve come to expect from the RCA brand and we see this partnership as helping RCA to once again make an impact in the U.S. TV marketplace,” said Aaron Herzog, President of Display-Vu, an affiliate of Curtis International Ltd., which manufactures the RCA brand TVs.
RCA Roku TVs include a TV tuner input to receive over-the-air TV channels and feature the ability to create a Favorites Channel list. The Live TV Pause feature also allows consumers to conveniently pause live broadcast
“At Roku, we pride ourselves on our simple UI, providing a vast content library and easy ways for TV lovers to find and discover entertainment,”said Chas Smith, general manager of Roku TV & players. “RCA has been associated with American innovation for almost a century and we believe consumers will enjoy the RCA Roku TV experience.”